MEDIA RELEASE
For Immediate Release
TORONTO, ON – March 2025— John Brooks, a trusted leader in fluid handling technology for 87 years, is excited to unveil a bold new chapter in its history. Effective March 2025, the company introduces a refreshed brand identity, reflecting its ongoing commitment to innovation, growth, and industry leadership while honouring its rich legacy.
The rebrand features a modernized look, including a redesigned logo, updated brand colours and visuals, and an enhanced website. This transformation represents John Brooks’ evolution and forward-thinking approach, ensuring it remains ahead of industry trends while maintaining the same core values customers have relied on since 1938.
“Our new look is a tribute to our history and our future," said Ryan Minkhorst, Co-CEO of John Brooks. “We've built lasting relationships founded on trust, quality, and innovation. Now, as we move forward, our revitalized identity reinforces our position as a leader in the fluid handling industry for generations to come."
Co-CEO Cory Minkhorst added, "As a strategic partner in fluid handling, our mission has always been to deliver excellence. Our new look is more than just a visual update, it represents our dedication to continuous improvement, customer-centric innovation, and ability to adapt to the evolving industry's needs."
With this bold new identity, John Brooks embraces the future while staying true to its unwavering values. This rebrand marks the beginning of an exciting new era—watch the transformation unfold here.
ABOUT JOHN BROOKS
Since 1938, John Brooks has been solving fluid handling challenges for our customers through the people and products we stand behind. We take pride in our legacy as an independently owned, fourth-generation business that puts our people first. Our portfolio includes pumps, spraying equipment, filtration products, valves, and custom-engineered systems for the simplest and most complicated industrial and municipal applications.
For more information, please contact:
Media Contact:
Kate Dennis, Marketing Specialist
E: kdennis@johnbrooks.ca
